Hi — I’m Aldo Mancuso.
I run Scoop, a small messaging & content studio based in Sault Ste. Marie, Michigan. I help teams explain what they do in plain, confident language—then turn that clarity into pages and campaigns you can scale.
Why Scoop exists
Most marketing problems aren’t a “traffic problem.” They’re a message problem. When your offer is fuzzy, everything downstream gets expensive: ads need more spend, sales calls get longer, content feels random, and your best prospects hesitate.
Scoop is my way of solving that with a repeatable, transparent process. We start by getting the scoop on your customers and your market, and we end with content that makes decisions easier for the right people.
Quick reality check: I don’t sell shortcuts or “guaranteed conversions.” I do clear thinking, careful writing, and practical deliverables you can use immediately.
How I think about good copy
- Clarity beats cleverness. Your audience should understand you on the first read.
- Proof beats adjectives. We lead with specifics, not hype.
- Structure beats inspiration. Great pages come from a system, not a mood.
- Consistency beats constant reinvention. Messaging should scale across campaigns and channels.
If you’ve ever said “we need a copywriter, but also someone who can think,” that’s exactly where Scoop fits.
What working with me is like
One point of contact, clear timelines, and writing that’s easy to review (even if you’re busy).
Collaborative, not chaotic
We use a short set of inputs—calls, questionnaires, and existing assets—so you’re not stuck in endless meetings.
Deliverables you can hand off
You’ll get copy in clean docs, plus a structure your team can reuse for future pages and campaigns.
Specific, on-page SEO
Not keyword stuffing—just thoughtful on-page structure, intent matching, and a content plan grounded in reality.
Not a fit if: you want aggressive claims, bait-and-switch tactics, or “guaranteed” outcomes.
Tools & workflow
Keep it simple. Keep it visible.
Review-friendly drafts
Most projects run through Google Docs. You can comment, suggest edits, and approve in one place—no messy email chains.
- Version history & clear change tracking
- Comments resolved as we go
- Final “paste-ready” formatting for web teams
Optional collaboration
If you already work in Notion, Slack, or Figma, we can plug in. If not, we don’t create extra complexity.
- Notion: briefs, checklists, and handoff docs
- Figma: UX copy notes in context
- Email: simple weekly updates
Frequently asked
A few quick answers before you reach out.