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Anonymous case studies (and what clients tend to notice)

These are anonymized examples meant to illustrate the process and the kinds of outcomes teams report. Results vary with offer, traffic sources, and follow‑up. No cherry‑picked guarantees.

Messaging & positioning Website copy & UX microcopy Landing pages & email

Anonymized case studies

Each case includes the situation, the work, and the signals we used to judge if it helped.

Anonymous case: Home services (multiple locations)

Situation: Paid traffic was landing on a generic homepage. Visitors weren’t sure which services were offered where, and calls were high volume but low intent.

  • Work: messaging refresh + service landing pages for top offers
  • Deliverables: page structure, headlines, FAQs, phone/booking CTAs, trust blocks
  • Signals: fewer “what do you do?” calls, better appointment readiness, cleaner lead notes

What changed: the site started answering objections earlier, so calls began later in the decision process.

Anonymous case: B2B SaaS (technical product)

Situation: The product page read like documentation. Sales demos were filled with basic “So… what is this?” questions instead of fit questions.

  • Work: Positioning & Messaging Sprint + website rewrite of key pages
  • Deliverables: message map, use-case narratives, demo page, onboarding email skeleton
  • Signals: demos shifted toward integration and pricing, fewer mismatched leads

What changed: we led with outcomes, then explained how the product works—rather than the other way around.

Anonymous case: Specialty clinic / healthcare practice

Situation: Prospective patients were hesitating because the intake process felt unclear. Front desk staff spent time repeating the same explanations.

  • Work: patient-friendly website copy + FAQ and form microcopy
  • Deliverables: service page rewrite, “what to expect” section, intake CTA, FAQs
  • Signals: fewer repetitive calls, more complete online forms, calmer first visits

What changed: we made the process visible—step-by-step—in plain language.

Anonymous case: Professional services (consulting firm)

Situation: The firm offered several overlapping services, and prospects struggled to self‑select. Referral traffic was strong, but conversion from “interested” to “scheduled” was inconsistent.

  • Work: service matrix + new page flow + offer packaging
  • Deliverables: new navigation, service pages, intake form questions, email follow‑up copy
  • Signals: more qualified inquiries, clearer problem statements in form submissions

Anonymous case: E‑commerce brand (high consideration)

Situation: Traffic was steady, but customers hesitated at checkout and asked similar pre‑purchase questions in support.

  • Work: product page narrative + trust and policy microcopy
  • Deliverables: product page rewrite, shipping/returns clarity, FAQ block, email templates
  • Signals: fewer repetitive support tickets, smoother checkout experience
Want to add real numbers to future case studies? On new projects we can set up a simple measurement plan (baseline metrics + what to watch) so you can report improvements with integrity.

Composite feedback (anonymized)

Short, representative notes clients tend to share after a project. (Composites protect privacy and avoid implying endorsements.)

“The copy finally sounds like us. Sales calls got easier because we weren’t starting from zero every time.”

— Marketing lead, B2B services

“The process was calm and structured. We always knew what the next step was and what we needed to provide.”

— Founder, professional services

“Small things made a big difference: button copy, form questions, and how the page handled objections.”

— Growth manager, subscription business
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