Transparent work, clear milestones
You shouldn’t have to guess what happens between “yes” and “launch.” Here’s the Scoop process—built for fast feedback, clean deliverables, and collaboration without endless meetings.
The Scoop workflow
Most projects follow this sequence. Some services (like landing pages) can skip steps to move faster.
Discovery & fit check
We define the goal, audience, and success signals. If we’re not a fit, I’ll tell you quickly—and point you to a better option if I can.
Inputs & “message inventory”
You share what you already have: pages, decks, call notes, reviews, recorded demos, competitors. I extract the raw language that customers actually use.
Structure before sentences
Before we write polished copy, we agree on the page flow: what questions to answer, what to emphasize, and what to remove.
Drafts in review-friendly docs
You get clean drafts in Google Docs (or your tool of choice) with clear comments. No complicated file formats. No “mystery doc” exports.
Two rounds of refinement
We tighten clarity, tone, and CTAs. Edits are guided by the agreed goals—not subjective rewrites for the sake of change.
Handoff & launch support
Final copy is delivered in a handoff format your developer or designer can use. Optional: quick QA pass after implementation to catch layout issues and missing microcopy.
What I need from you
To move quickly without guessing, I’ll ask for a small set of inputs. If you don’t have something, we’ll work around it.
Real customer language
Call recordings, chat transcripts, reviews, or notes from sales calls. The goal is to write in your customers’ words—not our assumptions.
- Top questions prospects ask
- Common objections / hesitations
- How they describe the problem
Your existing materials
Web pages, PDFs, decks, proposals, onboarding docs—anything that explains your offer (even if it’s messy). Messy is normal.
- Current website / landing pages
- One-pagers and proposals
- Brand or tone guidelines (optional)
Decision clarity
We’ll pick a primary audience, a primary conversion action, and a few “we’ll know it worked if…” signals to guide the writing.
- Primary CTA (call, form, demo, quote)
- High-intent pages to prioritize
- Constraints (compliance, tone, positioning)
Typical timelines
Here’s a practical expectation for most projects:
- Positioning & Messaging Sprint: ~2 weeks
- Landing page + ad variants: 5–10 business days
- Website copy package: 2–5 weeks (depending on page count)
- SEO content plan: 2–4 weeks
- Email nurture: 1–3 weeks
Communication rhythm
Most work happens asynchronously to keep meetings minimal:
- Kickoff call (30–45 minutes)
- One midpoint check-in if needed
- Review rounds in docs with comments
- Optional launch QA call (15–30 minutes)
Process FAQ
Short answers to the questions that usually come up before kickoff.