Email nurture sequences that sound like you
For leads who aren’t ready yet, customers who need guidance, and teams who want fewer “just checking in” emails. We build simple sequences that educate, build trust, and make the next step obvious.
What this service solves
When email is inconsistent, you can feel it: leads go quiet, customers ask the same questions, and the handoff from marketing to sales gets messy.
Inconsistent tone
We define a clear voice and reusable patterns so emails feel like one brand, not five different writers.
Unclear next steps
Every message earns its place: one job, one CTA, and a logical progression (not random follow-ups).
Hard to maintain
We deliver editable templates, subject-line variants, and a “why this email exists” map so your team can extend the sequence.
Common use cases
- New lead welcome (after a form fill, call, or content download)
- Nurture sequence that answers FAQs before a consult
- Onboarding series that reduces confusion after purchase
- Reactivation series for dormant leads or past customers
- Referral ask / review request (for service businesses)
What you get
- Sequence map (audience, triggers, goals, timing)
- 5–12 emails per sequence (scoped to your needs)
- Subject line + preview text options
- Personalization tokens & segmentation suggestions
- Templates and writing guidelines for future emails
Deliverable formats: Google Docs (copy) + a simple table for your ESP / CRM team.
How we build the sequence
A calm, structured approach: we start with the decision journey, then write emails that reduce friction at each step.
1) Journey & intent
We define who this sequence is for, what they’re unsure about, and the most realistic next step (call, quote, demo, repeat purchase).
2) Message library
We collect proof points, FAQs, objections, and “language customers use”—from your calls, reviews, and internal notes.
3) Draft + variants
You get a complete first draft plus subject line options and alternate CTAs for testing (when it makes sense).
4) Handoff-ready format
We label each email’s purpose and link out to supporting pages—so your team can implement without guessing.
Timeline & investment
Most sequences take 1–3 weeks depending on review cycles and how much source material exists.
- Typical investment: $1,500–$7,500 (scope-based)
- Payment: 50% to start, 50% on delivery
- Revisions: 2 rounds included
You’ll receive a fixed quote and clear deliverables before we begin.
What I’ll need from you
- Your current emails (if any), or examples you like/dislike
- A list of the top FAQs and objections your team hears
- Access to brand voice notes (or we’ll create lightweight guidance)
- Links to relevant pages (pricing, case studies, scheduling, etc.)
If you don’t have this organized yet, that’s okay—we’ll build as we go.
FAQ for this service
Quick answers before you reach out.