Landing pages that match the promise of the ad
If your ad sounds one way and your landing page sounds another, people bounce. I help you tighten the story from keyword/ad angle → page headline → proof → CTA, so your campaign can learn faster and waste less budget.
What this service includes
Built to be practical: clear page structure, multiple ad angles, and a plan for what to test next.
Offer clarity + page outline
We align on one primary offer, the strongest differentiators, and the objections that must be answered above the fold.
- Message hierarchy (H1 → subhead → proof → CTA)
- Section-by-section outline with purpose notes
- CTA strategy for low vs high intent traffic
Landing page copy (1–3 pages)
Copy written in blocks so your designer or builder can implement without guessing. Includes form microcopy and thank-you messaging.
- Primary variant + one additional angle (optional)
- Form labels, helper text, errors, and confirmations
- On-page SEO where relevant (especially for search ads)
Ad copy variants + test plan
Short-form ad copy for the angles we’re testing, plus a simple plan for what to try first and how to evaluate.
- Headlines + descriptions (Google / Microsoft)
- Primary text + hooks (Meta / LinkedIn)
- Test notes: hypotheses, success signals, guardrails
When landing pages underperform
Most issues aren’t “copy” in isolation. They’re mismatches — between intent, offer, proof, and the next step.
Common symptoms
- High click-through rate, low conversion rate.
- Lots of leads, low quality (not ready / wrong fit).
- Sales calls start with “so what do you do?”
- Traffic bounces before reaching proof or pricing.
- Forms feel long or confusing; drop-offs are high.
What we do instead
- Write the page around one clear job-to-be-done.
- Front-load the differentiator and proof points.
- Use “just enough detail” to qualify the lead.
- Make CTAs and forms frictionless and specific.
- Design for iteration: modular blocks, multiple angles.
Timeline and investment
Short projects, but not rushed. The goal is clarity and reusability, not clever one-liners.
Typical timeline
- Week 1: intake, campaign context, angle alignment.
- Week 2: draft landing page(s) + ad variants.
- Week 3: revisions and handoff notes (if needed).
If you already have strong messaging, we can move faster. If the offer is new, we may recommend a quick messaging sprint first.
Typical investment
- Landing page copy (single page): usually $1,800–$3,500
- 2–3 variants + ad copy pack: usually $3,500–$6,500
- Ongoing optimization support: available as monthly blocks
You’ll get a fixed quote after a short scoping call. No surprise add-ons.
FAQ for this service
Quick answers about landing pages, ads, and what I deliver.