Landing Pages & Website Copy
Conversion‑focused copy for your homepage, key funnel pages, or campaign landers—built to match your traffic source, your offer, and how buyers actually decide.
What “good” looks like here
- Fast clarity: the reader understands what you do in seconds—not minutes.
- Specific outcomes: benefits anchored in reality, with proof where it matters.
- Objection handling: common concerns addressed without over‑explaining.
- Clean CTAs: next steps that align with intent (demo, consult, trial, quote).
Deliverables
You’ll receive copy in a format that’s easy to implement—plus notes for design and layout.
Copy map (before writing)
Page goal, sections, proof needs, and CTA plan—so we agree on structure before wordsmithing.
Full page copy
Headlines, body, bullets, CTAs, and section transitions—written to fit your audience and offer.
Microcopy
Forms, error states, button labels, confirmations, and trust language that reduces friction.
On‑page SEO basics
Title/description, H1–H3 structure, internal link suggestions, and keyword alignment (without stuffing).
How we approach conversion (without hype)
We match the page to what the visitor expects, based on where they came from.
Claims are paired with evidence: examples, constraints, and what happens next.
We use microcopy and FAQs to answer the questions people won’t ask out loud.
Short blocks, clear headings, and purposeful repetition—so busy buyers can decide.
Campaign-ready variants
If you’re running multiple ad angles, we can write copy blocks that are easy to swap: headline sets, proof bullets, and CTA variants—so each campaign stays aligned.
Headline sets
3–6 options tied to distinct buyer motivations.
Proof blocks
Short evidence modules you can reuse across pages.
CTA microcopy
Reduce friction by clarifying what happens after the click.
Landing Page Copy FAQ
I focus on messaging, structure, and copy. If you already have a designer or developer, I can collaborate. If you don’t, I can recommend implementation options and provide hand‑off notes for layout and modules.
Yes. I can write directly into wireframes (Figma, Google Docs, or your preferred format) and keep copy constrained to the layout you plan to build.
Most projects include two structured revision rounds: one after the first full draft, and one after implementation feedback. Additional rounds can be scoped if needed.
No. Conversion outcomes depend on traffic quality, offer, pricing, sales follow‑up, and more. What I can guarantee is a clear process and deliverables that apply proven communication principles.
Next step: share your offer, traffic source, and what you want visitors to do. I’ll recommend the simplest page scope that makes sense.