Positioning & Messaging Sprint
A short, research-led engagement that turns “we do a lot of things” into a focused story customers can repeat — across your website, proposals, and campaigns.
Clear market angle
Define your audience, the problem you solve, and the reason you win — without sounding like everyone else in your category.
Reusable message blocks
Get copy blocks and proof prompts you can drop into pages, ads, emails, and sales decks.
Evidence-first, not vibes
We base decisions on customer language, competitor patterns, and what your offer can credibly deliver.
When this sprint is a fit
- You’re updating your website and want the story locked before design starts.
- You’re launching a new service or package and want a focused angle.
- Your sales calls stall at “so… what do you actually do?”
- Marketing feels busy, but messaging isn’t consistent across channels.
When it’s not a fit
- You want a one-hour brainstorm (this is structured, documented work).
- You need a full redesign + development (I can partner with your team, but I don’t sell web dev).
- You’re looking for guaranteed results (we focus on controllable inputs and quality decisions).
What you get
Everything is delivered in a clean, shareable doc your team can use as a single source of truth.
Messaging framework
- Primary audience + “who this is not for”
- Core problem + stakes + desired outcome
- Value proposition and differentiators (with proof prompts)
- Tone guidelines (what we say / avoid)
- Competitor language patterns (what to zig when others zag)
Copy blocks you can reuse
- Homepage hero options + supporting bullets
- Service statement + what’s included outline
- FAQ-style objections and answers
- Short pitch + long pitch versions
- CTA language matched to your buying cycle
How it runs
A simple process designed to keep momentum without turning your calendar into wall-to-wall meetings.
Discovery & inputs
We align on goals, your offer, your audience, and what “good” looks like. You share existing assets (site, deck, call notes, reviews, etc.).
Research & synthesis
I review competitors, map key objections, and gather customer language (via materials you provide or optional interviews).
Framework & copy blocks
You get a first draft with multiple angles and recommendations. We refine toward the clearest, most credible direction.
Finalize & handoff
Final doc + quick walkthrough. Your team can implement immediately, or we can continue into pages and campaigns.
Timeline
Typical turnaround is 10–14 business days after kickoff, depending on scope and how quickly we can gather inputs.
If you have a hard launch date, mention it. We’ll confirm feasibility before you commit.
Typical investment
$2,500–$5,000 for most sprint scopes.
You’ll receive a fixed-scope quote (no surprise hours). Optional customer interviews are scoped separately.
FAQ for this service
Common questions about positioning projects and what to expect.