SEO Content Strategy that’s built for buyers (not bots)
If your content feels scattered—or you’re publishing without a plan—this service turns your expertise into a clear, scalable editorial system. The goal: help the right people find you, understand you, and trust you.
What this is (and what it isn’t)
This is strategy and structure you can execute—whether you write in-house, with an agency, or with Scoop.
It is: a map of intent
We identify what your buyers search for at each stage—problem-aware through ready-to-buy—and organize topics so your site becomes easier to navigate (for people and search engines).
- Primary and secondary keywords (by theme)
- Content types by intent (service pages, FAQs, guides)
- Internal linking recommendations
It isn’t: volume for volume’s sake
Publishing weekly doesn’t help if the site doesn’t answer the right questions or convert visitors when they arrive. We prioritize content that supports a clear service offer and next step.
- No keyword stuffing
- No vague “thought leadership” without purpose
- No promises of rankings (search changes)
What you get
Deliverables are designed to be handed directly to writers and designers—no interpretation required.
Keyword & page map
A simple spreadsheet-style map of pages and topics, grouped by theme and intent. Includes priority order and notes for local search where relevant.
Topic clusters
Cluster recommendations with a suggested “pillar” page and supporting articles. Built to reduce cannibalization and improve internal linking.
Writing briefs
Briefs for key pages (and/or first articles): target query, intent, headings, must-include points, and a clear CTA aligned to your funnel.
Optional add-ons
- Rewrite of high-intent service pages
- FAQ blocks for top pages (on-page + support)
- Local SEO service-area pages (when appropriate)
- Content writing: 2–6 articles to jump-start the engine
Format
Delivered in a shared Google Drive folder (Docs + a page map). You also get a short “how to use this” doc so the plan stays usable months later.
If you prefer Notion, we can deliver the same materials there.
Who this works best for
SEO is most effective when the site has a clear offer, consistent positioning, and a conversion-focused structure.
Great fit if you…
- Offer services with repeatable problems (home services, healthcare, professional services, B2B teams)
- Want to reduce reliance on paid ads over time
- Have subject-matter expertise, but need structure to publish
- Want content that supports sales, not just traffic
Not the best fit if you…
- Need an overnight spike (SEO is cumulative)
- Plan to outsource writing with no quality control
- Don’t have a defined service offer yet (start with messaging)
Timeline & investment
Clear scope, fixed quote. No retainers required unless you choose ongoing writing support.
Typical timeline
10–15 business days
- Kickoff + access
- Research + clustering
- Briefs + review
Typical investment
$2,000–$8,000
- Depends on site size and scope
- Add-ons are optional
- We quote fixed, not hourly
What you’ll need
- Access to your website + any analytics you use
- A short list of competitors (if you have it)
- One point of contact for questions
FAQ for this service
Answers to common SEO strategy questions—without the jargon.