Website copy that feels clear, calm, and credible
This package gives you a complete set of pages and microcopy that explain your offer in plain language—and guide visitors to the next step without pressure tactics.
What this is (and what it isn’t)
If your site is "nice" but not doing the job—confusing offers, vague headlines, weak CTAs—this is a structured rewrite that fixes the message and the flow.
It is a copy system
Not just pages—also the building blocks: value prop, proof points, service angles, objection handling, and CTAs you can reuse across campaigns.
It is not a quick “freshen up”
We can keep your voice and visuals, but we’ll rewrite what needs rewriting. If the offer is unclear, we’ll fix that first (often with a mini messaging workshop).
What’s included
A complete writing package designed for clarity, trust, and measurable next steps.
Core pages
Homepage, About, Services overview, Contact—and any key conversion pages (e.g., “Book a call,” “Get a quote,” “Request demo”).
Service landing pages
Dedicated pages per service line with the right depth: outcomes, process, FAQs, and calls to action tailored to each audience segment.
On-page SEO essentials
Page titles, meta descriptions, headings, internal links, and keyword-aligned structure—so your content is easy to crawl and easy to read.
Microcopy and CTAs
Buttons, helper text, form labels, confirmation messages, and gentle error states—written to reduce friction and build confidence.
Copy-ready handoff
Delivered in Google Docs (or your tool) with clear sections, notes for design, and optional “paste-ready” blocks for common builders.
Testing notes
Where to A/B test headlines, what to track, and which sections matter most—so improvements don’t rely on guesswork.
How the writing process works
A transparent workflow: clear checkpoints, predictable turnaround, and collaboration that respects your time.
1) Gather the “raw language”
We review your current site, proposals, reviews, sales notes, and any call recordings you can share. We’re looking for real phrases customers use and questions they ask.
2) Map the pages
We outline page goals, sections, and CTAs—so the writing supports a clear path (not just pretty paragraphs).
3) Draft + review
You’ll get a full draft in one place. We review together, then refine. Typically two revision rounds are included.
4) Handoff for build
Final copy is delivered with page structure, SEO metadata, and microcopy. If you have a designer/developer, I’ll coordinate as needed.
Typical scope
We’ll tailor the page list to your offer. A common build includes:
- Homepage + About
- Services overview + 3–6 service landing pages
- Process page + FAQ block
- Contact page + lead form microcopy
- Optional: 1–2 campaign landing pages
Exact pricing depends on number of pages, research depth, and whether we start from a fresh message map.
FAQ for this service
Practical details so you know what you’re buying—and what you’re not.